Freelance Marketing Services

Whether your business is B2B or B2C, at the end of the day you’re talking to a human being. Great marketing is not just a nice-looking campaign, a decent blog post, or a pile of copy blindly churned out by generative AI with a nearly non-existent prompt.

It needs a point of view. It needs a job to do.

It should make your brand easier to understand, easier to trust, and easier to choose across AI, search, social, email, website, and sales conversations. It should connect the dots between what your business does, what your audience actually cares about, and what you want people to do next.

With over 11 years of experience across content marketing, SEO, copywriting, and marketing strategy, and 15 years working with small to large businesses, I help companies turn complex expertise, messy ideas, and moving-target priorities into clear positioning, useful content, and structured marketing plans.

From local Irish audiences to broader EMEA and U.S. markets, I’ve worked with large brands like Allianz, Irish Life, Imagine, Bank of Ireland, and AppLovin, as well as smaller, founder-led businesses like Adikteev, Stadium, Effco, and Junk Kouture.

That range matters. It means I know how to navigate complex stakeholder environments, compliance-heavy industries, fast-paced teams, global brand guidelines, shifting priorities, and businesses that need someone who can think strategically but still get the work done.

Bottom line: I create marketing that feels human rather than corporate.

Contact Me 
Past Clients

Imagine

Junk Kouture

Allianz

Irish Life

  • "I highly recommend Alix to any company seeking a talented & reliable content specialist who can elevate their brand through compelling content and persuasive storytelling."

    Neil Coates, Irish Life

  • "Alix is a game-changer to any company. I’ve been routinely impressed by her out-of-the-box thinking and dynamic skillset by which she enhances any project given to her. It’s so refreshing to work with someone like Alix, who is proactive, detail-oriented, and resourceful. From producing ROI-driving copy to creating powerful SEO strategies, Alix knows how to move the needle."

    Micah Motta, AppLovin

  • "She has been one of the greatest assets of the Department. Her problem solving and compliance orientation helped extensively in ensuring compliance of every marketing material with the relevant regulatory requirements."

    David Zakaria, Allianz Ireland

  • “Alix has an incredible ability to take complex, highly technical, and often lengthy topics and transform them into clear, engaging, and educational content—all while making it look effortless.”

    Tatiana Hoffman, Adjust

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What I Offer

I help businesses turn complex ideas into clear, useful marketing that people actually understand. That might mean sharpening your website copy, building a content strategy, improving how you show up in search, creating campaign assets, or developing visuals that make your message easier to remember.

The work can take different forms, but the goal is always the same: to make your brand easier to find, easier to trust, and easier to choose.

  • Good copy should sound like you, speak to your audience, and help people find you in the first place. I write and optimise website copy, landing pages, blog content, product pages, metadata, and other digital content with both humans and search engines in mind.

    That means clear messaging, useful structure, relevant keywords, and copy that feels natural rather than stuffed, stiff, or written purely to satisfy an algorithm.

  • Content marketing works best when it is built around the full customer journey, not just a list of blog ideas. I can help you create a comprehensive content strategy, plan, and calendar that supports your audience from first awareness through consideration, conversion, retention, and advocacy.

    That might include blogs, case studies, thought leadership, email, social content, campaign assets, sales enablement, and customer comms, all connected by a clear purpose instead of random one-off pieces.

  • Visuals are not an afterthought. Research has found that the brain can process entire images in as little as 13 milliseconds, while certain written sentence structures are detected in around 125 milliseconds. In other words, what people see often lands before what they read.

    I create supporting graphics, branded visuals, social assets, presentation elements, and AI-generated images that help your content feel clearer, more polished, and more memorable.

    This is especially useful when you want to explain complex ideas, strengthen campaign assets, support blog content, create scroll-stopping social posts, or improve how your brand appears across image-led search features and visual SERPs.

My Process

Get Clear on the Goal

Before jumping into channels, formats, or shiny content ideas, we get clear on the bigger goal.

What are you trying to improve? Visibility? Lead quality? Brand trust? Customer education? Sales enablement? Retention How do you want people to feel at each stage of the funnel?

Dig Into the Details

Next, I look at the full content picture: your website, SEO presence, blog, social channels, sales materials, brand messaging, customer journey, and any content that’s currently doing too much, too little, or quietly gathering dust.

I’ll also speak with the people closest to the work, whether that’s founders, sales teams, product leads, customer success, or other subject matter experts. These conversations help uncover the insights, nuances, customer questions, and, “we say this all the time, but it’s somehow nowhere on the website” moments that make a strategy genuinely useful.

Build an Ecosystem

I’ll turn the research, audit, and subject matter expert insights into a practical strategy covering things like messaging, content pillars, SEO opportunities, priority pages, campaign ideas, formats, channels, and next steps. Then, I’ll translate this strategy into execution with a comprehensive plan and an easy-to-follow calendar.

Communication stays simple throughout, with clear check-ins, feedback windows, and transparent project management.

Measure, Refine, Optimise

Once the strategy is live, you share the full-funnel insights. I look at what the content is actually doing.

From there, I can help refine the plan, refresh existing content, spot new opportunities, improve search performance, strengthen messaging, and make sure your content keeps working harder over time.

Backed by 15 years of experience

I’ve spent the past 15 years helping businesses make their marketing clearer, sharper, and more useful, from content and SEO to positioning, campaign planning, goals, and prioritisation.

Much of that work happens before anything gets published: defining the message, organising the strategy, clarifying the audience, and deciding what matters most.

Want to see what on earth I’m talking about? View this anonymised North Star strategy sample to see how I approach positioning, strategy, goals, and prioritisation in practice.

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A vintage green book cover titled "North Star" with gold embossed stars and ornate borders.
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Let’s Work Together

Ready to take your marketing to the next level?

Whether you need clearer copy, a stronger content strategy, sharper SEO, or a better way to explain what your business actually does, I’d love to hear what you’re working on.

Send me a note with a bit of context, what you need help with, and where things feel stuck. I’ll get back to you so we can figure out whether I’m the right fit.